Expanding Design Choice With VinyClassic

As competition across the leisure sector continues to grow, holiday home manufacturers are placing increasing focus on product personalisation and offering customers greater design choice across their ranges.

A number of our standard manufacturing customers approached Eltherington Leisure looking for an alternative to existing market cladding products that could provide a wider and more contemporary selection of colours and finishes.

The brief was clear.

They needed a system that would maintain the practicality and reliability expected within high-volume holiday home production while giving dealers, park operators and end customers more flexibility when it came to external styling.

That solution was VinyClassic.

The Challenge

Many traditional cladding products used within the leisure sector can limit manufacturers when it comes to colour availability and overall design flexibility.

As customer expectations become increasingly influenced by residential design trends, manufacturers were finding that standard market offerings no longer provided the variety needed to help differentiate product ranges.

The customer required a solution capable of:

• Offering a broader range of contemporary colours 
• Supporting multiple holiday home styles 
• Maintaining efficient manufacturing processes 
• Delivering long-term low-maintenance performance 
• Providing consistent product quality across production 

Most importantly, they wanted to offer homeowners greater choice without adding complexity to manufacturing or installation.

The EG Approach

At Eltherington Leisure, we understand that modern holiday home buyers are increasingly looking for more personalised, design-led accommodation.

With more than 65 years of manufacturing expertise, our approach focuses on delivering systems that combine aesthetics, practicality and long-term performance.

Following discussions with our manufacturing customers, VinyClassic was identified as the ideal solution.

Designed specifically for the leisure sector, the system combines:

• Extensive colour and finish options 
• Traditional and contemporary styling flexibility 
• Low-maintenance PVC construction 
• Long-term weather resistance 
• Lightweight installation benefits 
• Consistent manufacturing compatibility 

The wider colour offering allowed manufacturers to expand their external design choices while maintaining consistency across production.

For the customer, this created new opportunities to offer more bespoke-looking holiday homes without significantly increasing production complexity.

Greater Choice for Modern Leisure Customers

One of the key priorities for the customer was giving homeowners and park operators more freedom when selecting external finishes.

VinyClassic helped achieve this through its broad range of colour options, allowing manufacturers to create more varied and visually distinctive holiday home collections.

The system supported:

• Modern monochrome combinations 
• Traditional timber-inspired finishes 
• Contemporary contrasting elevations 
• Bespoke park styling requirements 
• Enhanced kerb appeal across developments 

This increased flexibility allowed manufacturers to respond more effectively to changing market trends while helping customers feel they had greater ownership over the appearance of their holiday homes.

For park operators, the expanded finish range also provided greater freedom when creating consistent park aesthetics across new developments.

Built for Practical Everyday Performance

Alongside appearance, durability and long-term practicality remained essential requirements.

Designed specifically for leisure environments, VinyClassic provides:

• Low-maintenance performance 
• Strong weather resistance 
• Long-term colour stability 
• Easy cleaning and upkeep 
• Reliable installation efficiency 

The lightweight construction also helped support smoother installation within the manufacturing process while maintaining consistent product quality across production volumes.

For the customer, this delivered a practical solution capable of balancing aesthetics, efficiency and long-term reliability.

The Result

By specifying VinyClassic, the customer achieved:

• Greater external colour choice across product ranges 
• Improved flexibility for homeowners and park operators 
• A more contemporary appearance across holiday homes 
• Reduced long-term maintenance requirements 
• Reliable manufacturing and installation efficiency 
• Enhanced product differentiation within the market 

Most importantly, they secured a future-ready cladding solution aligned with the growing demand for personalisation and modern design within the leisure sector.

Built on 65 Years of Experience

At Eltherington Leisure, we believe the best solutions come from understanding how the leisure market continues to evolve.

For more than 65 years, our family business has combined innovation, manufacturing expertise and practical industry knowledge to support customers across the leisure sector.

VinyClassic reflects that approach, engineered for durability, designed for flexibility and developed specifically around the changing needs of modern holiday home manufacturing.